Norwich Bridal Shop

About Us

The Past                                                                                                                               Our bridal journey started in the early 90’s with joolz making wedding dresses for friends. Finally, in the early 2000’s Joolz accomplished her dream and opened her first bridal shop in Thetford. In years to come she also expanded to Bury st Edmunds and Norwich.

The Present                                                                                                                   The bridal shops have grown so busy and the family has now expanded to six grandchildren! Our Bury shop has now been sold and with just our Norwich bridal shop we can focus solely on providing the best service possible. We have an extensive range of wedding dresses in store in all styles and sizes and welcome Norwich brides to find their dream dress!

The Future                                                                                                                            With our extensive experience and skills we aim to help you enjoy every moment from choosing your dress, to making it fit beautifully right up to the Big day! We attend many bridal shows around the Norwich area so pop along to meet us, or book into the shop to see us. We are located near the city centre on the road towards John Lewis car park. We hope to see you soon.

Joolz xx

One of a kind

We have a unique collection That allows you to build your own dress by mixing bodices and skirts to create your own unique gown. Made in Devon using Beautiful fabrics, the collection is perfect for brides who want a individual gown.

In House Alterations

All alterations take place at the shop and are done by joolz herself. Each dress is altered to fit each bride’s body shape to ensure the perfect fit for the big day!


We have a selection of accessories in our boutique to match our bridal dresses to make sure you look perfect head to toe.

IMG_4961 front-shopbridal shop norwich bridal shop norwich