The Past Our bridal journey started in the early 90’s with joolz making wedding dresses for friends. Finally, in the early 2000’s Joolz accomplished her dream and opened her first bridal shop in Thetford. In years to come she also expanded to Bury st Edmunds and Norwich.
The Present The bridal shops have grown so busy and the family has now expanded to six grandchildren! Our Bury shop has now been sold and with just our Norwich bridal shop we can focus solely on providing the best service possible. We have an extensive range of wedding dresses in store in all styles and sizes and welcome Norwich brides to find their dream dress!
The Future With our extensive experience and skills we aim to help you enjoy every moment from choosing your dress, to making it fit beautifully right up to the Big day! We attend many bridal shows around the Norwich area so pop along to meet us, or book into the shop to see us. We are located near the city centre on the road towards John Lewis car park. We hope to see you soon.